SAP CX and CRM: customer experience solutions
SAP Customer Experience solutions connect data and signals in real time across the whole value chain, to build customer loyalty and grow your revenue.
- 360°: a unified customer view
- Built-in AI: insights and recommendations
- GDPR: consent management
SAP Customer Experience (CX): transform your customer relationship.
Seize opportunities, strengthen engagement and loyalty, and move fast with SAP CX and CRM solutions. CRM has evolved and today covers every touchpoint of the customer experience. SAP Customer Experience solutions deliver complete insight across the whole value chain, letting you connect data and signals in real time to build loyalty and grow revenue.
Our support
As an SAP Gold Partner, Univers AP supports you in rolling out and optimising the whole SAP CX suite to deliver a personalised, omnichannel customer experience.
The components of the SAP CX suite
The SAP Customer Experience platform brings together several complementary solutions covering the entire customer journey:
- 01 SAP Commerce Cloud The B2B and B2C e-commerce platform for building personalised shopping experiences across every digital channel, with advanced product catalogue and promotion management.
- 02 SAP Sales Cloud The sales force automation tool that lets your sales people manage their pipeline, opportunities and forecasts effectively with artificial intelligence.
- 03 SAP Service Cloud The omnichannel customer service management solution for handling requests, complaints and support tickets at an optimal quality level.
- 04 SAP Marketing Cloud The digital marketing platform for orchestrating personalised campaigns, segmenting audiences and measuring the return on your marketing.
- 05 SAP Customer Data Cloud The customer data and consent management solution for building unified profiles while complying with the regulations (GDPR, CCPA).
Turn opportunities into results
To deliver an exceptional customer experience, you have to put your audience at the centre of your strategy. SAP CX solutions let you unify customer data across your company and use AI to build unique profiles. These profiles help you truly understand your customers, their buying preferences and their behaviour so you can anticipate their needs.
AI-powered insights help you make every customer feel unique. Engage and understand consumers on their own terms, respecting their privacy preferences at every stage of the journey. That builds loyalty and drives incremental sales through machine learning and intelligent automation.
Grow your business with SAP e-commerce
Trade is international, but not every company is ready to take the step. With SAP Commerce Cloud you run your operations end to end with a clear view of stock, supply and customer commitments. You can sell anywhere, at any time, in the way your customers expect, whether B2B, B2C or D2C.
The SAP Commerce Cloud platform supports complex product catalogues, multi-site and multilingual management, custom pricing models and channel-specific order processes. That flexibility suits companies in distribution, retail and food industries particularly well, as they have specific omnichannel commerce needs.
The concrete benefits of SAP CX
Rolling out SAP Customer Experience solutions brings measurable results for your company:
Conversion rate
A higher conversion rate thanks to personalised buying journeys optimised by artificial intelligence.
Customer retention
A lower churn rate thanks to proactive customer service and a deep understanding of each customer's needs.
Sales productivity
Better sales productivity through automation of repetitive tasks and the intelligent recommendations of SAP Sales Cloud.
GDPR compliance
GDPR compliance secured with SAP Customer Data Cloud, which centralises consent and privacy preference management.
SAP CX integration with your ecosystem
One of the main advantages of SAP CX solutions is their native integration with the whole SAP ecosystem. Connected to your SAP S/4HANA ERP, the CX suite gives a complete view of your customers by linking sales, finance and logistics data. That integration also extends to SAP Ariba for purchasing, SAP SuccessFactors for sales talent management and SAP Analytics Cloud for sales performance tracking.
Our SAP CX support
Our certified consultants support you through the whole cycle: framing the customer journeys, choosing the modules of the suite, integrating with your SAP ERP, migrating customer data, training the marketing, sales and service teams, and maintaining the platform as it evolves.
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Transform your customer relationship
Find out how SAP CX and CRM solutions can accelerate your company's growth.